Overview

When used correctly, animation can direct attention and drive interest. Benefit's e-commerce sales and social media response levels are directly impacted by their use of animation. These are just a few of my examples.

BRAND PILLARS

Benefit's content is brand centric, living by such mottos as "Laughter is the best cosmetic" and "Pink with a wink". For all digital the saying goes, "Is it distinctive and uniquely feel good?"